Visibility
The posting rhythm that keeps you visible
Doing the work isn't enough if nobody sees it. This is the habit we teach: a little groundwork, then a ratio you can run all term without sounding like a walking resume.
First, the groundwork
Before you post, make the profile worth landing on
- Start with your values and story, so the profile sounds like you and not a template.
- Build and test your headline and About section with other members before you save it.
- Follow people who put actionable content in your feed, so there's something worth curating.
The visibility habit we teach
The 5:3:2 posting rule
It's a content ratio businesses use, and it works just as well for a personal brand: out of every ten posts, five are curated, three are original, and two are personal. It keeps you visible without sounding like a walking resume.
5
Curated
Share articles, research, and people worth reading in your field. It shows you're paying attention.
3
Original
Your own take: what you tried, what you learned, a short write-up of something you finished.
2
Personal
A milestone, a hobby, a behind-the-scenes moment. This is the part that makes people remember you.
Why it works
- Curated and original posts show you know your field.
- Personal posts make you someone people want to reply to.
- The mix keeps you from sounding self-promotional or repetitive.
How members run it
- Use the directory and feed to find members and posts worth amplifying before you publish on LinkedIn.
- Draft and test your posts in the community first, then carry the best ones to LinkedIn with a tagged shoutout.
- Boost other members' posts and they'll boost yours back — that's how the ratio turns into real reach.
This is one job out of many
Visibility is one thing the system handles. See the rest, or pick your three for this semester.